Case Studies

Detailed case studies and strategy concepts in performance marketing and analytics.

Real Case Studies

Tracking & Analytics Foundation

GA4 + GTM + Meta Pixel configured from scratch on a live business site - full-funnel measurement for WhatsApp clicks, calls and bookings.

Open case study

Strategy Concepts

Aesthetic Clinic Growth System

Strategy Concept

How I'd rebuild a Dubai aesthetic clinic's Meta Ads - from an unstructured, traffic-optimized setup into a conversion-focused WhatsApp acquisition system.

Open case study

B2B SaaS Acquisition & Retention System

Strategy Concept

How I'd connect paid acquisition to retention analytics for a B2B SaaS - optimizing not just for signups, but for LTV:CAC and payback.

Open case study

EdTech Enrollment Growth System

Strategy Concept

How I'd turn an online course or EdTech's ad spend into predictable enrollments - measured per cohort, on cost per enrollment and return on ad spend.

Open case study

Analytics & Tracking

End-to-end tracking built from scratch on this live site (lenabara.com).

GTM Overview

Google Tag Manager workspace overview for lenabara.com

Marketing Automation

Demo builds - form/quiz -> automation -> CRM/database. Built to demonstrate the workflow end to end.

Tally -> Make -> HubSpot

Form submissions automatically create contacts in HubSpot CRM with mapped fields, via a Make webhook scenario.

Make scenario (Tally -> HubSpot)

Tally to Make to HubSpot automation scenario with a Tally trigger and HubSpot action

HubSpot contacts

HubSpot contacts table showing records created by the Tally to HubSpot workflow

Marquiz -> Make -> Google Sheets

Quiz responses auto-logged to a Google Sheets lead database via a Make webhook.

Marquiz integrations setup

Marquiz integrations page showing connected webhooks and Google Sheets options

Make scenario (Webhooks -> Sheets)

Make scenario connecting Marquiz webhook data to Google Sheets

Google Sheets lead log

Google Sheets table logging Marquiz leads with name, email, phone, budget and goal columns

Data Science

Seven data-science projects from the Post Graduate Program in Data Science & Business Analytics (UT Austin / Great Learning).

Projects span A/B testing, classification, clustering, regression and churn prediction - each documented with metrics. Full code on GitHub.

GitHub portfolioGreat Learning eportfolio

Landing Pages

Three live Next.js landing pages, each linking to a separate conversion flow.

InsightFlow SaaS Demo

/work/demo1

B2B SaaS demo-request landing page for a fictional analytics product.

Free Marketing Analytics Audit

/work/demo2

Lead magnet landing page for a qualified B2B audit offer.

Marketing Quote Quiz

/work/demo3

Quiz funnel landing page with embedded Marquiz workflow.

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