Case Studies

Detailed case studies and strategy concepts in performance marketing and analytics.

Real Cases

Tracking & Analytics Foundation

GA4 + GTM + Meta Pixel configured from scratch on a live business site - full-funnel measurement for WhatsApp clicks, calls and bookings.

Open case study

Strategy Concepts

Aesthetic Clinic Growth System

Strategy Concept

How I'd rebuild a Dubai aesthetic clinic's Meta Ads - from an unstructured, traffic-optimized setup into a conversion-focused WhatsApp acquisition system.

Open case study

B2B SaaS Acquisition & Retention System

Strategy Concept

How I'd connect paid acquisition to retention analytics for a B2B SaaS - optimizing not just for signups, but for LTV:CAC and payback.

Open case study

EdTech Enrollment Growth System

Strategy Concept

How I'd turn an online course or EdTech's ad spend into predictable enrollments - measured per cohort, on cost per enrollment and return on ad spend.

Open case study

Analytics & Tracking

End-to-end tracking built from scratch on this live site (lenabara.com).

Google Tag Manager configured from scratch - 14 tags across GA4, Meta Pixel, Google Ads and Microsoft Clarity. All key conversions tracked through GTM without editing site code: form submissions, WhatsApp clicks, phone calls, scroll depth. This makes it possible to see traffic sources, calculate cost per action (CPL/CPA) by channel, and build retargeting audiences.

GTM · GA4 · Meta Pixel · Google Ads · Microsoft Clarity · Next.js

GTM Tags list

Google Tag Manager tags list showing configured tracking tags

Marketing Automation

Demo builds - form/quiz -> automation -> CRM/database. Built to demonstrate the workflow end to end.

Tally -> Make -> HubSpot

Form submissions automatically create contacts in HubSpot CRM with mapped fields, via a Make webhook scenario.

Make scenario (Tally -> HubSpot)

Placeholder screenshot for the Make scenario connecting Tally form submissions to HubSpot

HubSpot contacts

Placeholder screenshot for HubSpot contact records created by the Tally to HubSpot workflow

Marquiz -> Make -> Google Sheets

Quiz responses auto-logged to a Google Sheets lead database via a Make webhook.

Marquiz integrations setup

Marquiz integrations page showing connected webhooks and Google Sheets options

Make scenario (Webhooks -> Sheets)

Make scenario connecting Marquiz webhook data to Google Sheets

Data Science

Seven data-science projects from the Post Graduate Program in Data Science & Business Analytics (UT Austin / Great Learning).

Projects span A/B testing, classification, clustering, regression and churn prediction - each documented with metrics. Full code on GitHub.

GitHub portfolioGreat Learning eportfolio

Landing Pages

Three live Next.js landing pages, each linking to a separate conversion flow.

InsightFlow SaaS Demo

/work/demo1

B2B SaaS demo-request landing page for a fictional analytics product.

Free Marketing Analytics Audit

/work/demo2

Lead magnet landing page for a qualified B2B audit offer.

Marketing Quote Quiz

/work/demo3

Quiz funnel landing page with embedded Marquiz workflow.

WhatsAppCall