Personal Marketing Portfolio
Performance & Growth Marketing | Paid Acquisition | Marketing Analytics
I plan, launch, and optimize data-driven customer acquisition campaigns across Google Ads and Meta Ads, supported by analytics, conversion tracking, and continuous experimentation.
Professional Summary
I have worked across international business environments in digital marketing, paid acquisition, analytics, and operations, with hands-on experience turning marketing spend into measurable outcomes.
My UAE market work has focused on building practical acquisition systems that connect campaign strategy, tracking quality, and consistent optimization.
Today, my core focus is on Performance Marketing, Growth Marketing, and Marketing Analytics - combining execution depth with strong measurement discipline.
Core Expertise
Experience and Results
Fitness / Gym campaign
Responsibility: Owned paid acquisition strategy and performance optimization.
Actions: Built a Meta Ads funnel with audience testing, creative iteration, and conversion-oriented funnel logic.
Result: 40-60 new gym members in 60 days and reported 2.0-2.5x ROI.
UAE business setup consultancy
Responsibility: Led full-funnel lead generation strategy across Google and Meta.
Actions: Implemented high-intent search capture, Meta retargeting, and a WhatsApp-first conversion flow.
Result: Shifted from unpredictable referrals to a qualified weekly pipeline.
UAE accounting firm
Responsibility: Managed campaign structure and analytics foundations.
Actions: Combined channel execution with clearer tracking and conversion attribution to improve decision quality.
Result: Produced a more structured lead generation process and measurable optimization workflow.
UAE escape room
Responsibility: Owned marketing analytics and measurement setup.
Actions: Designed analytics infrastructure to connect traffic sources, user behavior, and outcome tracking.
Result: Enabled data-backed reporting and better campaign planning.
Featured Case Studies
Paid acquisition funnel
Meta funnel built for member acquisition with iterative testing and performance optimization.
Tools: Meta Ads, funnel strategy, testing
40-60 new members in 60 days | 2.0-2.5x ROI
View full case studyLead generation system
From referral-heavy growth to a more stable weekly lead flow using search + retargeting.
Tools: Google Ads, Meta Ads, WhatsApp-first flow
Qualified weekly lead pipeline
View full case studyPerformance + measurement
Structured campaigns and tracking discipline to support higher-confidence optimization.
Tools: Google Ads, GA4, conversion tracking
Clearer attribution and reporting cadence
View full case studyAnalytics implementation
Built analytics infrastructure to support decision-making for paid growth.
Tools: GA4, event design, reporting
Improved visibility into marketing outcomes
View full case studyCertifications and Education
Professional Background
Current
Focused on paid acquisition systems, experimentation, and analytics-backed growth strategy for UAE and international projects.
Previous
Worked across campaign execution, business operations, and financial performance analysis in international settings.
Foundation
Built a strong analytical base through finance and business analytics work, later applied to marketing measurement and optimization.
Open to New Opportunities
I am currently exploring remote and international opportunities in Performance Marketing, Growth Marketing, and Marketing Analytics.
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